Like it or not, the Honda Civic is the cornerstone of this lifestyle (import tuning) that we love so much. For everyone who feels connected to our culture, no matter what car you drive now, has at least one time wanted a Civic, just to see what you could do with it. I've seen some beautiful Hondas here in the A. The "JDM" craze has kinda waned on everyone except the Honda loyal. On another note, brand loyalty has a psychological angle to it. Think about all the things people buy over and over on a regular basis, tooth paste, soap, fast food...usually the same brand, and why...? Oh yeah, gas mileage is only a perk NOW, nobody cared about gas mileage two years ago.