There are a lot of people that use Hawks, and they have become increasingly popular. I'm not ever convinced that the most popular product is always the best.

As an example, I heard good things in the past about ATE Super Blue brake fluid. My brake system is currently filled with the stuff, but I'm not that happy with it. I didn't care much for how it performed on track at Road Atlanta, Roebling, or Barber. Before the Civic sees any track time, I'm switching to Motul 600. Hopefully, though, I won't be tracking the Civic much longer.