True, bmw did factory turbo earlier, but they were also the first to shun them and go back to NA. Supposedly turbos were not condusive to the "driving experience". Toyota seemed to favor turbo charging more. I find it funny now that the shoe is on the other foot, toyota lovers are bitching. The IS350 was just redesigned a few years back and the 3 series is now just being redesigned. WHile they fit in the same class, they achieve power in two different ways. Its apparent BMW did their homework here and made an excellent car that makes power well. Just give it to em. THe IS350 is also great though, just in a different way.