It can be done, but it will take someone marketing and promoting the shit out of it, and getting people to buy in and believe its worth their while. People will spend money you just have to motivate them.

you just have to figure out the mentality of the people you are pitching too and find out what works. Its not hard. It wouldnt take a shit ton of money either. You gotta start small, try not to do to much. Car show/Drag race , if that goes well, grow it like any other business.