Sony... Racist?

**ORGANIZATIONXIII** · 07-10-2006, 11:55 AM

http://www.gamespot.com/news/6153643.html

California Assemblyman Leland Yee says publisher "stoops to new low" with billboard; NAACP representative calls for ad to be pulled.

A Sony PSP ad promoting the new Ceramic White model of the system in the Netherlands is causing an international stir. Gaming Web sites and message boards have lit up with debate over the ad this week after a picture went up on digitalbattle.com, and now California Assemblyman Leland Yee and the San Jose/Silicon Valley chapter of the National Association for the Advancement of Colored People (NAACP) have made their feelings on the issue known.

In a statement titled "Sony stoops to new low with racially charged ad," Yee said he was "deeply disappointed" in the publisher's decision to run the ad, which features a white woman holding a black woman by the jaw in a threatening manner. Sony has said the ad, one in a series that features the white woman promoting the system in a variety of ways, was designed to show the contrast between the colors of the new and old PSPs, and has "no other message or purpose."

"Whether in the US or abroad, using differences in skin color to articulate the fact that your video game console now comes in white can be interpreted as insensitive at best and racist at worst," Yee said.

Rick Callender, president of the San Jose/Silicon Valley chapter of the NAACP, echoed Yee's displeasure.

"The days of blacks being portrayed in minstrel shows are long gone, and with good reason," Callender said. "The minstrel show was an awful chapter in history and this ad smacks of that age and time. It is even further unacceptable that some corporations still think it is ok to use racially charged media images. The latest Sony ad conjures up bad memories of when stereotypical and offensive images of people of color were accepted means of selling a product. Sony should immediately apologize and discontinue these archaic advertising tactics."

This is not the first time Yee has taken exception to actions in the gaming industry. He authored California's violent game restriction law (currently being challenged in the courts), and was among the first to call for a rerating of Grand Theft Auto: San Andreas as a result of the Hot Coffee scandal.

**thinkfast®** · 07-10-2006, 11:57 AM

oh shit lol.. I didnt even see the somalian chick when I looked at the pic, I was like "whats wrong with that? damn media hype.." but now I see it

oh man Sony's gonna pay for that one.. heads are gonna roll

**ORGANIZATIONXIII** · 07-10-2006, 12:05 PM

I would think that a multi billion? dollar company like sony would have a team of advisors when promotions hit the mainstream.

like did they not see the damn neg. media that would come their way by publishing this shit? hell, they could have paid me to be on the team so say, ugh, that ain't gonna work..

I understand the concept, but the most wrong way to go

and for all the white power junkies, "white is coming"

**thinkfast®** · 07-10-2006, 12:06 PM

Rikan is probly workin on a sig for this shit, that is if he wasnt involved in the campaign

:sigh:

**ORGANIZATIONXIII** · 07-10-2006, 12:08 PM

its a damn CONSPIRACY

**tony** · 07-10-2006, 12:08 PM

stupid marketing

**ORGANIZATIONXIII** · 07-10-2006, 12:09 PM

Originally Posted by tony

stupid marketing

I don't know if that even justifies stupid..

**Sibious** · 07-10-2006, 12:09 PM

damn sony about to get owned

**5thgcelica** · 07-10-2006, 12:17 PM

wow. that was brilliant.

**4dmin** · 07-10-2006, 12:20 PM

wow nice ad, i think its quite clever.... and if you think they are racist anyone see the new IA smilie \/ i'm dying to use this one... i was thinking of changing the sign to say PRESS 1 FOR ENGLISH!

:english:

**ORGANIZATIONXIII** · 07-10-2006, 12:29 PM

Originally Posted by admin

wow nice ad, i think its quite clever.... and if you think they are racist anyone see the new IA smilie \/ i'm dying to use this one... i was thinking of changing the sign to say PRESS 1 FOR ENGLISH!

:english:

I mean, its clever, don't get me wrong, just wrong use of marketing...

so the irony with :english: is b/c a brown smiley is holding an english motherfucker sign?

**thinkfast®** · 07-10-2006, 12:30 PM

yea I dont get it Paul

care to elaborate?

**GsrTurbo320** · 07-10-2006, 12:31 PM

..Please Explain.

**ORGANIZATIONXIII** · 07-10-2006, 12:33 PM

**4dmin** · 07-10-2006, 12:37 PM

seriously i don't think i need to explain. h8ters

**ORGANIZATIONXIII** · 07-10-2006, 12:59 PM

Originally Posted by admin

seriously i don't think i need to explain. h8ters

**{X}Echo419** · 07-10-2006, 02:04 PM

turn the ad around and no one complains.

**Mr. Antonov** · 07-10-2006, 12:39 PM

haha sony owns! just went up 10 points in my book

**DeutscheBAG!** · 07-10-2006, 01:55 PM

i actually agree with PAull
i think its very clever..

i think its funny that they don't show ALL the adds but only one to promote their cause for the add being racist..(go fucking figure) for the new colour PSP..
in the other add...better yet..let me post it

**4dmin** · 07-10-2006, 02:03 PM

Originally Posted by DeutscheBAG!

i actually agree with PAull
i think its very clever..

i think its funny that they don't show ALL the adds but only one to promote their cause for the add being racist..(go fucking figure) for the new colour PSP..
in the other add...better yet..let me post it

NOW THATS JUST RACIST RIGHT THERE... LOOK AT THAT BLACK WOMAN HOLDING DOWN THE WHITE WOMAN... MAN I JUST CAN'T BELIEVE THAT

**DeutscheBAG!** · 07-10-2006, 02:08 PM

Originally Posted by admin

NOW THATS JUST RACIST RIGHT THERE... LOOK AT THAT BLACK WOMAN HOLDING DOWN THE WHITE WOMAN... MAN I JUST CAN'T BELIEVE THAT

Did Brett take over your PC or something?

**ORGANIZATIONXIII** · 07-10-2006, 02:21 PM

Originally Posted by DeutscheBAG!

i actually agree with PAull
i think its very clever..

i think its funny that they don't show ALL the adds but only one to promote their cause for the add being racist..(go fucking figure) for the new colour PSP..
in the other add...better yet..let me post it

I would think that ad would have been a "little bit better"

b/c both white/black are showing force.. but then someone would disagree about the white chick on the ground..

**Mr_Mischif** · 07-10-2006, 02:00 PM

Hold on...When you look at them together, the marketing is actually clever. This is just another time people look at what they want to. If it was just the first one by itself, then Sony might as well turn its head and cough. But I still don't know why people buy from sony after that rootkit scandal.

**thinkfast®** · 07-10-2006, 02:01 PM

what rootkit scandal

please elaborate

**DeutscheBAG!** · 07-10-2006, 02:04 PM

another add floating around NYC..i like the concept of this one also

**Mr_Mischif** · 07-10-2006, 02:22 PM

Originally Posted by thinkfast®

what rootkit scandal

please elaborate

Wikipedia tells all.

**ISAtlanta300** · 07-10-2006, 02:25 PM

Like it or not, the ad works.... it made all of you take notice, click on links, look at the pictures and discuss....

Marketing 101 peeps.. Shock value. Make people talk about it gets people intrigued and promotes interest.

**Mchnhead2k5** · 07-10-2006, 02:46 PM

Originally Posted by ISAtlanta300

Like it or not, the ad works.... it made all of you take notice, click on links, look at the pictures and discuss....

Marketing 101 peeps.. Shock value. Make people talk about it gets people intrigued and promotes interest.

no doubt still I'd have to agree nobody would have that much a problem with the black woman tackling the white woman.

**4dmin** · 07-10-2006, 02:52 PM

Originally Posted by Mchnhead2k5

no doubt still I'd have to agree nobody would have that much a problem with the black woman tackling the white woman.

the problem is as we all previously discussed in the race thread about "who complains the most..." the opposite billboard wouldn't even be in question.

if you have a problem w/ that pic i find it amazing you post on this forum.

**thinkfast®** · 07-10-2006, 03:35 PM

Originally Posted by Mr_Mischif

Wikipedia tells all.

thanks man, I'm readin right now

**ORGANIZATIONXIII** · 07-10-2006, 06:07 PM

Originally Posted by thinkfast®

thanks man, I'm readin right now

that probably explains why my damn comp. is FUXORED

**ORGANIZATIONXIII** · 07-10-2006, 03:33 PM

lirl..

you still haven't elaborated on the :english:

**4dmin** · 07-10-2006, 03:36 PM

Originally Posted by Cremepuff

lirl..

you still haven't elaborated on the :english:

it can be read many different ways just interpet it as you wish

**thinkfast®** · 07-10-2006, 03:36 PM

oh yea I remember that shit, but whats that gotta do with my Sony surround sound system I just bought?

please explain

**Mr_Mischif** · 07-10-2006, 05:53 PM

Originally Posted by thinkfast®

oh yea I remember that shit, but whats that gotta do with my Sony surround sound system I just bought?

please explain

Who would still want to buy from a company who would unlock a door for hackers and such to walk through? I bet if someone hadn't found out about this they'd still be rootkitting their shit. I bet they'll try again though. Only this time they'll try harder not to get caught. I thought about buying a PSP over a DS, but after that and the games it had, it's DS all the way.

**thinkfast®** · 07-10-2006, 03:37 PM

hey paul interpret this

:points to crotch:

**4dmin** · 07-10-2006, 03:38 PM

Originally Posted by thinkfast®

hey paul interpret this

:points to crotch:

you know i don't like the bean burrito, just beef tacos

silly faggot dicks are for chicks

**thinkfast®** · 07-10-2006, 03:39 PM

I got a 1 pounder, all beef and extra salty if you change your mind

**4dmin** · 07-10-2006, 03:40 PM

Originally Posted by thinkfast®

I got a 1 pounder, all beef and extra salty if you change your mind

you never answered me on our lunch date? mexican wed?

**thinkfast®** · 07-10-2006, 03:41 PM

haha oh snap

yea man, Fronteras sounds good cabron

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