Ferrari gets revenge on the idiot that cut a 360 and made it in a limo.

[EJ25RUN]

READ POST #114 ON PAGE 6



The "destroyed" Ferrari

You may remember a post we did a year ago about some yuk that chopped a gorgeous 360 Modena to turn the once-beautiful supercar into a 166 mph limo. Ferrari hasn't forgotten what Dan Cawley, of Cheadle, Manchester did to its black beauty, and the Italian supercar maker is suing the Brit for infringing on its trademark. According to lawyers, Ferrari feels cutting the 360 Modena in half and turning it into a limo no longer makes it a Ferrari. Under the terms of the lawsuit, Cawley has 14 days to remove the Ferrari badging or he'll have to go toe to toe with the prancing horse's legal department.

While it ticks us off that a company would have the cajones to sue someone for modifying a vehicle that the person paid a lot of money to own, Mr. Cawley almost deserves the legal headache. Ferrari may be confident that it'll win the suit, but anybody with the funding to buy a supercar, cut it in half, and add 9.5 feet of carbon fiber body panels probably has the resources to put up a pretty good fight. We reposted the video of the half-finished stretch 360 Modena after the jump.

[DieselNuts]

WTF is the point of sueing him? Its his car and he can do what he pleases. Do I agree with his concept, no, but its not my car, so who the fuk cares? We-tod-did

[IP37]

WTF is the point of sueing him? Its his car and he can do what he pleases. Do I agree with his concept, no, but its not my car, so who the fuk cares? We-tod-did

x2

this is almost as stupid as ford telling that forum or whatever they can't make a mustang calendar from pictures of their own damn cars

[man]

WTF is the point of sueing him? Its his car and he can do what he pleases. Do I agree with his concept, no, but its not my car, so who the fuk cares? We-tod-did

Agreed, all this does is make Ferrari look desperate. If they really think a 360 limo can affect their image they are delirious.

[EJ25RUN]

Agreed, all this does is make Ferrari look desperate. If they really think a 360 limo can affect their image they are delirious.

Desperate? What?

From Auto observer.
Ferrari Reports Sales Record for 2007

"Ferrari reported its 2007 sales worldwide grew 14 percent in 2007 compared with 2006, to about 6,400 cars. It was a record result for Ferrari.

Company executives said sales were especially robust in emerging markets. In the Asia-Pacific region sales grew by 50 percent, in the Middle East by 32 percent.

In 2007, Ferrari also created a U.S. branch of its financial services unit and invested significantly in its facilities. The company plans to invest $30 million in its facilities this year."

And India and China are still to hit as hard. On top of that they just took full importing responsibilities of their cars into Japan, Their second biggest market.

Desperate is a word to describe someone doing anything to make money....Aka whoring themselves out. With a sales record, i don't see them being anywhere near that point.

[man]

Desperate? What?

From Auto observer.
Ferrari Reports Sales Record for 2007

"Ferrari reported its 2007 sales worldwide grew 14 percent in 2007 compared with 2006, to about 6,400 cars. It was a record result for Ferrari.

Company executives said sales were especially robust in emerging markets. In the Asia-Pacific region sales grew by 50 percent, in the Middle East by 32 percent.

In 2007, Ferrari also created a U.S. branch of its financial services unit and invested significantly in its facilities. The company plans to invest $30 million in its facilities this year."

And India and China are still to hit as hard. On top of that they just took full importing responsibilities of their cars into Japan, Their second biggest market.

Desperate is a word to describe someone doing anything to make money....Aka whoring themselves out. With a sales record, i don't see them being anywhere near that point.

Never said desperate for sales or money, Ferrari isn't really about either.

[Gutling]

this is like the same stupid **** ford did by making all the shops take mustang out of the title. wtf is wrong with car companys now

[Sammich]

wtf is wrong with car companys now

gas prices are affecting them too...they need any kind of money they can get

[EJ25RUN]

I'll be honest....i'm glad Ferrari is doing this.

Here is why......

I feel like Ferrari is doing this out of principle.

You see, Ferrari has never made anything besides sports cars and Race cars and from him to do this, it truly defies the point of what a Ferrari is. It's more than a car, it's like an idea and he used it for something it was never supposed to be.

They are not telling him to give the car back or to destroy it....Just to debadge it.

If i was Luca Luca Montezemolo, i would have done the same thing. Unlike a Ford Focus or a Honda Civic, Ferrari's hold a special market and the sere fact this "limo" exists might have brought Ferrari 360 prices down.

[NAIZBST]

I'll be honest....i'm glad Ferrari is doing this.

Here is why......

I feel like Ferrari is doing this out of principle.

You see, Ferrari has never made anything besides sports cars and Race cars and from him to do this, it truly defies the point of what a Ferrari is. It's more than a car, it's like an idea and he used it for something it was never supposed to be.

They are not telling him to give the car back or to destroy it....Just to debadge it.

If i was Luca Luca Montezemolo, i would have done the same thing. Unlike a Ford Focus or a Honda Civic, Ferrari's hold a special market and the sere fact this "limo" exists might have brought Ferrari 360 prices down.

well put

[hondachik]

I'll be honest....i'm glad Ferrari is doing this.

Here is why......

I feel like Ferrari is doing this out of principle.

You see, Ferrari has never made anything besides sports cars and Race cars and from him to do this, it truly defies the point of what a Ferrari is. It's more than a car, it's like an idea and he used it for something it was never supposed to be.

They are not telling him to give the car back or to destroy it....Just to debadge it.

If i was Luca Luca Montezemolo, i would have done the same thing. Unlike a Ford Focus, Ferrari's hold a special market and the sere fact this "limo" exists might have brought Ferrari 360 prices down.

u do have a point =)

[STI101]

That is so gay.

[RUFFIAN]

This reminds me of the 911 Limo that Benny from Bennyhana used to own.

[MistaCee]

If thats the case many other companies should sue people who mess up there cars...

[EJ25RUN]

If thats the case many other companies should sue people who mess up there cars...

Ill be honest...I have a double standard i judge Ferrari by compared to everyone else.

[MistaCee]

Ill be honest...I have a double standard i judge Ferrari by compared to everyone else.

Haha. I see what your saying. Even though he messed up a perfectly good car, its his car and he can do as he pleases, unless he signed otherwise.

[EJ25RUN]

Haha. I see what your saying. Even though he messed up a perfectly good car, its his car and he can do as he pleases, unless he signed otherwise.

I've never seen a Ferrari contract but allot of high end cars have crazy stipulations most of use will never know about. I don't know if Ferrari's specifically says you can't turn yours into a Limo but.....unless you find someone that bought one, we won't know.

[MistaCee]

I've never seen a Ferrari contract but allot of high end cars have crazy stipulations most of use will never know about. I don't know if Ferrari's specifically says you can't turn yours into a Limo but.....unless you find someone that bought one, we won't know.

True

[Sammich]

If thats the case many other companies should sue people who mess up there cars...

like ricers

[Papa_Smurf]

so is the same principal going to*** apply the ricers who slap honda badges on geo's?

[Danny]

so is the same principal going to*** apply the ricers who slap honda badges on geo's?

(not strickly directed to you, some other responses influenced my response)

Honda has no reputation to the elite, its an economy car. Ferrari has spent its entire life as a company designing and building cars that are an exotic art form. Honda makes things that carry kids to soccer practice, entry level semi-sports cars, and kick ass lawnmowers. Ferrari makes, purpose built street cars, with bloodlines directly from their F1. Honda rents out a couple IRL and Kart engines through out the year, thats about it. Point is, as nice as honda's are, they have no ground to sue ricers, as to some degree they market to that crowd (it makes them money). Not to mention the pure mathematical part, you cant sue all the ricers or even enough of them to make a point; there is just too many of them. When Ferrari found out someone made a limo that was making 'headlines' (if u will), ruining everything Ferrari has stood for over the decades, that gives them grounds to sue.

For example, if Picasso sold an original to Bobby, and bobby came home and painted in some extra things onto the canvas, but left Picasso's signature. Is it a true Picasso, of course not, its garbage (although it still has appeal and value to certain individuals).
Just my 2 cents.

[EJ25RUN]

(not strickly directed to you, some other responses influenced my response)

Honda has no reputation to the elite, its an economy car. Ferrari has spent its entire life as a company designing and building cars that are an exotic art form. Honda makes things that carry kids to soccer practice, entry level semi-sports cars, and kick ass lawnmowers. Ferrari makes, purpose built street cars, with bloodlines directly from their F1. Honda rents out a couple IRL and Kart engines through out the year, thats about it. Point is, as nice as honda's are, they have no ground to sue ricers, as to some degree they market to that crowd (it makes them money). Not to mention the pure mathematical part, you cant sue all the ricers or even enough of them to make a point; there is just too many of them. When Ferrari found out someone made a limo that was making 'headlines' (if u will), ruining everything Ferrari has stood for over the decades, that gives them grounds to sue.

For example, if Picasso sold an original to Bobby, and bobby came home and painted in some extra things onto the canvas, but left Picasso's signature. Is it a true Picasso, of course not, its garbage (although it still has appeal and value to certain individuals).
Just my 2 cents.

Wow.... Well written,

Hits what i was trying to say.

[Danny]

Wow.... Well written,

Hits what i was trying to say.

Thanks, on one hand I want to scream INSANITY. But on my more realistic, thought out hand I realize that branding is everything is this world. The people that do not understand branding, and how difficult it is to build a brand that is world recognized for performance, beauty, and uniqueness will be the same people to yell BS and scream "ELITIST PIGS" at the top of their lungs. No I didnt read all the posts, i only read 3 or 4, but I would bet a few dollars at least one person has screamed something very similar in this thread.

It all comes down to upholding a brands image, and they have the right to [ask /prove to] a jury if their brand has suffered damage from this guys moronic decision to destroy a Ferrari and in the process blatantly disregarded every ideal Ferrari has established, over the past what... 80+ years now?

[Ran]

The people that do not understand branding, and how difficult it is to build a brand that is world recognized for performance, beauty, and uniqueness will be the same people to yell BS and scream "ELITIST PIGS" at the top of their lungs. No I didnt read all the posts, i only read 3 or 4, but I would bet a few dollars at least one person has screamed something very similar in this thread.

That would be me.

I understand that it takes a lot to build a performance vehicle that is unique and I give all the credit in the world to Ferrari for their accomplishments. However, for them to take a step this drastic against an owner is just wrong and thus does justifiably tag them as "Elitist Pigs".

It all comes down to upholding a brands image, and they have the right to [ask /prove to] a jury if their brand has suffered damage from this guys moronic decision to destroy a Ferrari and in the process blatantly disregarded every ideal Ferrari has established, over the past what... 80+ years now?

Ferrari's only real hand in "upholding their image" lies on their dealer showroom floor. Once someone legally purchases a vehicle and has the title, then that owner should be free to do what he wants with it.

You guys make a nameplate hold too much value. It's a piece of property that this man bought with his money and legally owns. Who's right is it to tell him what he can or can't do with it? It's common sense at it's finest and I'm not seeing a lot of it in this thread.

Let me use this example Ran.....

Im guessing you like anime....

So lets say your an anime artist.
You sell your work.
Someone buys your work.
That someone modifies your work but continues to call it yours.
What do you do?

If I sell my artwork to someone for good money, then they can do whatever they want with it. If I didn't want anything to happen to it, I wouldn't sell it to them in the first place.

Isn't this why Ferrari has such high standards for buyers in the first place? One guy slips under their radar and suddenly they get their panties in a wad. They need to just suck it up.

[Ran]

A car is a car. Whether it's a Bugatti or a Daewoo, an owner buys a car and thus it is their property and they should be free to do what they want with it. Whether it's turning it into a limo, making it perform better, or adding helicopter propellers.

Ferrari's head is way too swollen if they think that they have any justifiable right to tell an owner (car not leased, but owned) what he can or can't do with his own vehicle.

If anything, I hope that this actually scares potential buyers away from Ferrari due to their limitations on what they'll "allow" owners to do with their own vehicles.

[EJ25RUN]

A car is a car. Whether it's a Bugatti or a Daewoo, an owner buys a car and thus it is their property and they should be free to do what they want with it. Whether it's turning it into a limo, making it perform better, or adding helicopter propellers.

Ferrari's head is way too swollen if they think that they have any justifiable right to tell an owner (car not leased, but owned) what he can or can't do with his own vehicle.

If anything, I hope that this actually scares potential buyers away from Ferrari due to their limitations on what they'll "allow" owners to do with their own vehicles.

Read

Thanks, on one hand I want to scream INSANITY. But on my more realistic, thought out hand I realize that branding is everything is this world. The people that do not understand branding, and how difficult it is to build a brand that is world recognized for performance, beauty, and uniqueness will be the same people to yell BS and scream "ELITIST PIGS" at the top of their lungs. No I didnt read all the posts, i only read 3 or 4, but I would bet a few dollars at least one person has screamed something very similar in this thread.

It all comes down to upholding a brands image, and they have the right to [ask /prove to] a jury if their brand has suffered damage from this guys moronic decision to destroy a Ferrari and in the process blatantly disregarded every ideal Ferrari has established, over the past what... 80+ years now?

Couldn't have said it better myself.

Let me use this example Ran.....

Im guessing you like anime....

So lets say your an anime artist.
You sell your work.
Someone buys your work.
That someone modifies your work but continues to call it yours.
What do you do?

[Danny]

A car is a car. Whether it's a Bugatti or a Daewoo, an owner buys a car and thus it is their property and they should be free to do what they want with it. Whether it's turning it into a limo, making it perform better, or adding helicopter propellers.

Ferrari's head is way too swollen if they think that they have any justifiable right to tell an owner (car not leased, but owned) what he can or can't do with his own vehicle.

If anything, I hope that this actually scares potential buyers away from Ferrari due to their limitations on what they'll "allow" owners to do with their own vehicles.

Its a free world, and you can do anything you want to your property (inless in some sort of enforceable contract of course). The point here is not "you cant do that", its BRANDING. They are simply saying "you cant call it a Ferrari anymore".

Now for the people saying "its still a Ferrari Danny!!!!" If I sold you my XBOX, and when you got home you realized that somehow (use your imagination) I replaced the CD/DVD drive with a blue ray drive (cant play games anymore). Remember the XBOX still works, the controllers just move the blueray menus around and stuff. It powers up, looks basically the same, has the same cpu and graphics card (engine and drivetrain) but there is one major flaw in the XBOX i sold you: its NOT an XBOX, because it does not preform and operate as an XBOX should. It now serves a completely different purpose, a purpose Microsoft never intended it to. Now lets use our imaginations a little more, I start mass selling (or somehow elese generate a certain level of public interest) these because its a cheap blueray player. Microsoft would be pissed, I have in some way, shape or form blemished their branding of the XBOX and possibly confused some potential Microsoft customers that the XBOX is no longer a game console.

Not the best example, but you have to remember they are fighting for branding, not ones right to do with their property as they please.

[EJ25RUN]

Its a free world, and you can do anything you want to your property (inless in some sort of enforceable contract of course). The point here is not "you cant do that", its BRANDING. They are simply saying "you cant call it a Ferrari anymore".

Now for the people saying "its still a Ferrari Danny!!!!" If I sold you my XBOX, and when you got home you realized that somehow (use your imagination) I replaced the CD/DVD drive with a blue ray drive (cant play games anymore). Remember the XBOX still works, the controllers just move the blueray menus around and stuff. It powers up, looks basically the same, has the same cpu and graphics card (engine and drivetrain) but there is one major flaw in the XBOX i sold you: its NOT an XBOX, because it does not preform and operate as an XBOX should. It now serves a completely different purpose, a purpose Microsoft never intended it to. Now lets use our imaginations a little more, I start mass selling (or somehow elese generate a certain level of public interest) these because its a cheap blueray player. Microsoft would be pissed, I have in some way, shape or form blemished their branding of the XBOX and possibly confused some potential Microsoft customers that the XBOX is no longer a game console.

Not the best example, but you have to remember they are fighting for branding, not ones right to do with their property as they please.

No it's a very good example actually.

[Ran]

Ran......I hope your not talking about me and common sense. I have common sense, again im not saying your wrong about ownership.

EJ, you're pretty cool with me man. Almost all of your posts make sense and I tend to agree with you on a lot of things. However, there just isn't one point on Ferrari's side that I can agree with in this situation.

But if i make something and and sell it to someone. Then they proceed to destroy it, i'll let them know how i feel about it.

That's fine, let them know! Ban them from buying your product ever again if you want. However, you would have no real right to make legal charges against a man who did something to a product that he bought from you. Once he bought it, it was no longer in your possession and thus not your choice what he does with it.

Its a free world, and you can do anything you want to your property (inless in some sort of enforceable contract of course). The point here is not "you cant do that", its BRANDING. They are simply saying "you cant call it a Ferrari anymore".

This again points back to the elitist attitude that Ferrari seems to have developed. This one vehicle isn't going to suddenly alter the global image of Ferrari. That's like saying a riced-out Civic suddenly turns all Honda's into rice-burning pieces of trash.

Now lets use our imaginations a little more, I start mass selling (or somehow elese generate a certain level of public interest) these because its a cheap blueray player. Microsoft would be pissed, I have in some way, shape or form blemished their branding of the XBOX and possibly confused some potential Microsoft customers that the XBOX is no longer a game console.

If you do this to YOUR PERSONAL XBOX, then Microsoft has no right to seek legal charges. If you mass market them with the XBOX brand, then yes, they can file charges against trademark infringement as you would be marketing a product. However, the fact that your personal item does or does not generate attention is an element of it's own and Microsoft has no right to charge you for it.

Not the best example, but you have to remember they are fighting for branding, not ones right to do with their property as they please.

By fighting for "branding" they are essentially telling this guy that "you can't do this to a Ferrari without penalty", which comes off as complete crap.

[EJ25RUN]

tell you what.

Everyone has had their say on this matter.

Let's just see what ends up happening and when can spend 5 pages talking about that.

Fun talking with you guys later/

[TehHakingS14]

wow, thats ridiculus

[LS2ner]

i actually completely agree with ej25. i think honda should sue ricers.

[EJ25RUN]

i actually completely agree with ej25. i think honda should sue ricers.

Most Hondas are disposable cars and allot of these "ricers" have made Honda allot of money. If anything Honda needs to share the wealth.

[MistaCee]

Most Hondas are disposable cars and allot of these "ricers" have made Honda allot of money. If anything Honda needs to share the wealth.

x2 honda supports "ricey" cars. Haven't you seen the commercials

[ATK_Designs]

that's stupid, he got the money, he can do whatever to it. He can even rebadge it a KIA if he wanted to.

[kfzemx3]

this is so retarded lol, the limo is retarded, this entire topic = retarded, you purchased the car its yours to do with as you wish. If this isn't the case, any shops that do any type of engine modifications, body modifications, actual owner of the car or any one that modifies or creates aftermarket parts should be taken to court as well, because it's really no different from what this guy has done.

but yes, poor poor ferarri

[EJ25RUN]

Where did everyone go?

Things were getting heated......

[Truegiant]

not really sure how i feel about this one..

[collins]

well what about that shop that took a maranello and highly modified it to 1000 hp? modification is modification, so where do you draw the line? are they gonna sue that shop too? i think its stupid to sue him. but again, if its in teh fine print, you shouldnt just pick and choose who you're going to sue once modified vehicles arise

[EJ25RUN]

well what about that shop that took a maranello and highly modified it to 1000 hp? modification is modification, so where do you draw the line? are they gonna sue that shop too? i think its stupid to sue him. but again, if its in teh fine print, you shouldnt just pick and choose who you're going to sue once modified vehicles arise

Principle at work again....

Taking back from what i wrote earlier.....

You see, Ferrari has never made anything besides sports cars and Race cars and from him to do this, it truly defies the point of what a Ferrari is. It's more than a car, it's like an idea and he used it for something it was never supposed to be.

Many times in history has Ferrari worked with an outside company such as N.A.R.T. and Michelotto especially for their sports car racing efforts. This was especially true after 1968. There is also the issue of having other teams run the cars such as Ecurie Francorchamps back in the 60's.

Today companies like Hamann, Nardo, Novitec, Koenig, and others are licensed by Ferrari to make these modifications to the cars.

But all these people still build the cars with the intention of performance and speed being the primary goal of the car. Same with this twin turbo 550 from Garage Saurus.

That limo is abomination of every thing the Prancing Horse stands for.

It is the same thing as you going up to a church, buying a model of Jesus, and giving him a hair cut cause you don't like his hair do.