First off. I don't like your tone. Don't type to me like that. K?
I have been doing TONS of research and I have conducted a focus group with 1st generation and 2nd generation Mexicans. They are not a new species, but they have to marketed to differently than white Americans. Agree? The only way I am going to personally know about Mexican culture is to ask. It's not intended to insult anyone, it is intended to educate myself on my target market. So relax and try to answer the question like a human being and not a savage.
For general life purposes, you might want to think a little about being less cynical—cuz you sure know how to act like an asshole unnecessarily.
Research I have done just today:
How will we create awareness for our vodka
Send recipes for new drinks to bartenders
Launch tasting campaign at bars a restaurants with shooter girls
Partner with airline to give away trips to mexico by buying the vodka
PR campaign
Association of Hispanic Advertising Agencies
Top Hispanic agencies
http://www.tapestrypartners.com/
http://www.zubiad.com/
http://www.terra.com/advertise/in-the-news.htm
http://www.brandweek.com/bw/news-and...ting/index.jsp
awesome blog:
http://juantornoe.blogs.com/
http://adage.com/hispanic/
A study by the Motion Picture Association of America found that the Hispanic share of admissions grew from 16 percent in 2003 to 20 percent in 2007, versus about 15 percent of the population. According to a 2009 report by the Nielsen Company, Hispanic moviegoers average 11.5 new releases seen in theatres over the last 12 months, versus 7.0 for non-Hispanic whites.
Most importantly, Latinos make up 28 percent of “heavy moviegoers.” They comprise 30 percent of the fanatics who see ten or more summer movies in the theatres. And they want to see them now: “Half of all Hispanics prefer to see a movie within the first 10 days of a film’s opening.”
And, according to another Nielsen report, Hispanics are the least likely of any ethnicity to complain that movie tickets are too expensive. (Whites are the most likely to kvetch.) They are also most enthusiastic about 3-D versions of movies. Plus, they buy a disproportionate number of DVDs.
Latinos just really like big American movies.
The best part of the article was the end:
Fortunately, one filmmaker has imaginatively seen the growing Hispanic audience as liberating his ability to make money from deeply personal and deeply weird movies: Mel Gibson.
Twelve days into the remarkable run of his Aramaic-language The Passion of the Christ, with its Counter-Reformation Carravagioesque aesthetic that proved galvanizing for Latinos, a telephone poll found:
Hispanics are most likely to have already seen the movie (67%) compared to the other races by significant margins. … Hispanics are also more than twice as likely as Asians (33%) to have already seen it, and two and a half times as likely as Whites (26%). Since no Hollywood studio would work with Gibson on The Passion, he pocketed the huge profits, allowing him to make Apocalypto, with an all-Amerindian cast speaking Mayan. It wasn’t the huge hit The Passion was, but it made over $50 million at the U.S. box office. That was rather good for (allow me to say it again) a mainstream movie with an all-Amerindian cast speaking Mayan.
The growth of Hispanic TV homes continues to outpace the general market. The number of Hispanic TV homes grew 2.3 percent to 12.9 million compared to a 0.3 percent increase among total U.S. TV homes, according to Nielsen's new universe estimates for the 2000-10 TV season, released Friday (Sept. 4).
African-American TV households also grew moderately, up only 0.8 percent to nearly $4.8 million.
The number of persons age two and older in Hispanic TV homes grew 2.4 percent to 44.3 million. The number of persons two and older in African American TV homes grew 1.3 percent to 37.5 million, while persons two and older in Asian TV homes was virtually flat at 14.5 million.
http://www.brandweek.com/bw/content_...72b9f2e2d8b73f
Not only is the demo huge (46.9 million), but it also responds especially well to quality/value messages. U.S. Hispanics, Gomez-Giron says, understand that “they get what they pay for,” which is why brands such as Bounty and Charmin continue to gain market share with this ethnic group. Below, Gomez-Giron discusses his ethno-targeting strategy, plus his overall plans to help P&G wipe up the competition.
For example, we were doing value-oriented communications before it was trendy. That’s because Hispanics are very price sensitive and value-oriented consumers. As such, we have had to be more overt to demonstrate the value that our products offer them. Many of the ideas and insights that our teams and agencies have around value are now being leveraged by general market brands in their recent plans given the current economic conditions.
TV continues to be extremely effective for Hispanics, and in some cases it is bringing in higher ROIs than the general market.
BW: Name one key insight about Hispanic shoppers that might surprise people.
G-G: These consumers are so value oriented that they will do their own tests at home to see if a product is worth the premium. A consumer recently told us she was running a test with Charmin and a competitive brand—one in the bathroom downstairs, one upstairs—and ended up being loyal to Charmin.
http://www.brandweek.com/bw/content_...1aca841fb22947
New show
Univision has signed AT&T, Bud Light, Coca-Cola, State Farm and Target as title sponsors of its upcoming American Idol-like music competition, Viva el Sueño! (Live the Dream!).
http://www.brandweek.com/bw/content_...4141a257ed3029
http://juantornoe.blogs.com/hispanic...g_advertising/
The U.S. Hispanic market is not homogeneous, says the writer. It is a market "comprised of subcultures from over 20 countries in Central and South America, the Caribbean and Spain, with the majority (63%) of Mexican heritage." Each group has its own set of values, traditions, beliefs, foods, festivals, and consumer patterns. The U.S. Hispanics are not identical. There are many differences in their countries' geographies, their indigenous ancestries and their colonial histories.
Hispanic market research has discovered that of the Hispanics surveyed, they prefer ads to be in Spanish over English, even though the younger group is more comfortable in English. Research also shows that Hispanics like any type of media, but prefer television and radio. Univision (one of the Spanish language networks) ranks 5th in the U.S., behind ABC, NBC, CBS and Fox, and won the #1 Network rating in the country in overall prime time viewer share on three nights of the week among all adults ages 18-34 in June this year.
Radio is a very effective medium to reach Hispanics because it has been found that they tend to listen all day. Print, with minority newspapers that cover news targeting directly to the community, specifically addresses the needs and concerns of the Hispanic community.
Another one for my mexican peeps. Where do you go for new years?
Reply With Quote
Originally Posted by Ms Dollar
YOu have now mentioned this twice. I don't rep that much cuz it's not that serious to me, but if it is to you, I will try to keep track of when I need to rep you more.
