Ok, so everyone was really such a great help for my last question on the largest Mexican Holiday! It really set me off on a creative rocket. I have designed my bottle and it looks amazing. It has the essence of Day of the Dead patterns in it. I am so excited.

Anyways, for my projects sake, we are set to launch the Vodka in January. It seems this is a good time for a launch because just about everyone celebrates New Years (Day of the Dead is in Nov, so we won't be ready for then). So, my question is, where do Mexicans go for New Years? What kind of activities do they participate in? I somehow have to create awareness for my product and I was thinking about free samples at Mexican New Years hang out on New Years and also maybe some sort of prize partnership with an airline. Like win a free flight to Mexico, etc.

Thanks in advance for your input. If you can think of anything fun to do to create awareness, please add it.