I own 2 affliction shirts for the record. I own many trendy design shirts. I like the style. I never skated so i dont really find the stuff mikes wears appealing for me to wear. I'm into MMA, its the clothing that alot of the MMA fighters wear so i think its cool... Not at all because of the price tag. I dont own a Ed Hardy shirt because I'm not going to spend 130$ on a shirt. I will, however, spend 20-50$ on a shirt that I find that i like.