Quote Originally Posted by Vteckidd
Well i mean there is a fine line.

IMO and ive been doing this a LONG time.....the customer you want is the reliable consistent mild to medium power guy. Guy that wants to spend $2000-4000 every 6 months is a nice customer.

Ill tell you what the customer that wants to spend $15,000-20000 you make MAYBE 20% on his ticket, if you are lucky.

Like a clutch job pays $300-400 in labor for most 4 cylinders. It can be done in 1-2 hours. A ENGINE swap most shops charge $1000. Thats A LOT MORE work for not that much more money.

As the ticket price increases, your profit goes down, for the most part. Or you get to the point where the ticket is so astronomical in price it doesnt justify the work done.

I just dont see anything nowadays where if you built some cool setup or something that no one else has done , that its going to drive your business and expand it.
We aren't talking about customers. That is a whole nother post. I am talking about shop cars with all the resources and knowledge at their fingertips.

I've been doing this just as long as you and innovation does count in the customers eyes.