Originally Posted by
fcman
I have run websites in the past (taking a break for school) and I do know how hard it is to turn down a customer, the first couple times. Sometimes they will straight-up leave and you move on, other times they will reconsider and perhaps change their criteria for the site. Julio has given up control of the site to his sponsors. Just because his name is on the certificate doesn't mean it's his anymore. He is merely working for them when he decides to meet their every request.
So here's where IA as a business stands:
An advertiser comes, looking for access to the wide consumer base. They say "well, we don't like this and that" And here goes Julio and the mods, out to change stuff. Now they are working for the sponsor. So not only is Julio selling his product (user base) he is also adapting it to each customers specific request, which we can call personalization (thus changing the consumer base, even slightly)
