No sympathy for this guy. He should have known the risks associated with the franchise system.
He should have seen the serious lack of r&d that happened to Chrysler after the Daimler takeover, combined with the fact that Chrysler products
required major factory incentives for people to buy them, and decided to sell a product people actually
want.
No where in his letter does it say that the cars he sells won't have warranty coverage. It just says that
his facility cannot perform warranty service. So people could buy from him and get service from other dealers in the area. Since these are new and untitled vehicles, the manufacturer is bound to he warranty wherever they are sold.
He could sell the vehicles at cost to other dealers in the area, or even auction them off if it came down to it.
He will be keeping his real estate, his facilities, and his staff. and he still has an Isuzu franchise. while Isuzu is not a particularly profitable franchise to have, it might pay his light bill.
And many people go to the dealers for service and maintainence after their warranties expire. They are not taking his tech's knowledge or their tools. So he still has a repair business as well.
The bottom line here is that this guy is going to stay in business, just not the Chrysler business. He will probably be selling Korean automobiles a year from now with no harm done.