Opinion of Recall Effects on Toyota's Brand Image/Loyalty

[green91]

The entire thing has been grossly blown out of proportion.

At this time there are two recalls.

One is for modifying the gas pedals to reduce its length and not allow floor mats to get hung. This could be avoided if customers used the clips that came with the floor mats to affix them to the carpet.

The second recall is for the accelerator pedal assembly. The dealers are basically adding a shim behind the spring. The pedal would have had to have been depressed 100% and then if it were to act up, it would have hung wide open sitll with your foot off the pedal. So anyone who has had a issue was obviously flooring it prior to the incident.

The amount of vehicles affected by these conditions are very small, most people IMO are crying wolf.

Toyota will definitely take a hit for this, sales are already seeing it as well as their stocks

[ISAtlanta300]

^^^ THIS.

Pretty much sums it up. Everybody is now suddenly 'feeling' their car accelerate. Placebo effect IMO.

Not to say that there may not be faulty vehicles out there. But the chance of this affecting you is very small.

What is more, car and driver recently did a test on stuck accelerators on Camry's and even at 120 MPH, the brakes were powerful enough to bring the car to a stop or reasonable speed to regain control / take action (i.e. shutting the car off), and to make any accident a low speed issue. Read again: Most brakes are powerful enough to overcome an engine at full throttle, in this case, all 268HP on the Camry.

Of course the media loves a good 'roast' of a Japanese automaker, especially since the current automobile economy is in the shitter.

My bet is that those unaffected Toyota owners will continue to buy Toyota's. Those affected who raise a stink may be swayed with car washes and free oil changes and a very small percentages may abandon the brand altogether.

[BanginJimmy]

The amount of vehicles affected by these conditions are very small, most people IMO are crying wolf.

Its the 6th largest recall in US history, I wouldnt exactly call it small. As of right now there are over 4.5mil vehicles recalled in the US alone and more than 9 million worldwide.

c) Since only the Toyota's manufactured in North America were involved, [Japanese built Toyota's, nor Lexus, and Scion were recalled] mostly, only the U.S. and Canada will be affected.

You need to double check your sources on this, unless you are only speaking about the accelerator issues. The Prius hasnt been officially recalled yet, but it soon will be because of faulty brakes. That recall will affect vehicles worldwide.

[green91]

Its the 6th largest recall in US history, I wouldnt exactly call it small. As of right now there are over 4.5mil vehicles recalled in the US alone and more than 9 million worldwide.




You need to double check your sources on this, unless you are only speaking about the accelerator issues. The Prius hasnt been officially recalled yet, but it soon will be because of faulty brakes. That recall will affect vehicles worldwide.

By small sample i mean actual complaints (prior to recall) of the problem.

[BanginJimmy]

By small sample i mean actual complaints (prior to recall) of the problem.

Thats typically the case with any recall.

[Balls]

the prius is also not the only one affexcted by the "faulty" brakes...and it is currently only the 2010 models in this recall.. Ford is also recalling their hybrids for the exact same issue

But as for the accelerator pedal problems for all the other 8 models being recalled, you also have to look at this as a voluntary recall made by toyota. They know nothing is wrong with their cars, but to please the public, press, and government they are takin action to keep the name safe and on top.