Lexus readies performance division called "F"
Toyota's Lexus readies performance division called "F"
http://today.reuters.com/news/...E.XML
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TOKYO, Dec 4 (Reuters) - Toyota Motor Corp.'s high-end Lexus brand will launch a performance brand late next year to compete with Mercedes-Benz's AMG and BMW's M divisions, industry paper Automotive News reported on Monday. The offensive will start with the IS sedan, which will get a retuned version of the LS600h's hybrid engine, the paper said, citing dealer sources.
The car, to be called IS-F, with F standing for "fast", will debut at an auto show next month in Detroit and go on sale in December 2007, the paper said. The 425-horsepower car will be priced in the low $50,000 range, it said.
A Toyota spokeswoman declined to comment on the report, saying the company would announce plans for the Detroit auto show in the coming days.
Automotive News quoted a dealer as saying Lexus will likely follow the IS-F with a GS-F sedan and IS-F coupe.
Japan's top auto maker filed a stylised "F" logo on Oct. 9 and a trademark for IS-F on Nov. 8 and with the U.S. Patent and Trademark Office.
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Originally Posted by Fast Shadow
could you imagine being in the meeting where someone says "I got it..... lets call them "F". You know, as in fast?" and then everyone else is going "yeah... I like the ring of that"....."fast 
"
