Whats the deal with this new "Fitment" fad on call cars, aside from VW?

I like a lip, and a semi-low offset, myself. IMO, however, some of these cars, look fine, until you see the wheels. A lot of them, with they're horrible camber, and "perfect" fitment, looks like garbage.

What is everybody else's thoughts?

EDIT: This is a post on car styling, not just wheels and tires.