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View Full Version : Good News: Harley-Davidson acquires MV Agusta and Cagiva for US$110 million



EJ25RUN
07-12-2008, 02:29 PM
7 time F1 world champion Michael Schumacher on his favorite motorcycle. Harley Davidson V-Rod
http://www.bikenut.com.au/blog/uploaded_images/PICT0002-766052.JPG

FasterandFaster.net writes.... (http://www.fasterandfaster.net/2008/07/harley-davidson-acquires-mv-agusta-and.html)

After weeks (months?) of speculation, it’s finally official – Harley-Davidson are buying a 100% stake in MV Agusta, for US$110 million. This amount will also take care of MV’s US$70 million bank debt. The acquisition is expected to be completed in a few weeks from now.

Apart from the money that Harley is paying now, the sale agreement provides for a contingent payment to Claudio Castiglioni, in 2016, if certain financial targets are met. Until now, the MV Agusta Group was privately held, with the Castiglioni family holding 95 percent of MV shares.

With the MV Agusta Group having sold off its Husqvarna brand to BMW last year, the group now sells bikes under the MV Agusta and Cagiva brands. The company has about 500 dealers worldwide, with most of them being in Europe.

MV will continue to operate from its headquarters in Varese, Italy. Harley will bring in new management and a new managing director, who’ll hopefully start work on new product development. Of course, the company will continue making current models in the foreseeable future.

Claudio Castiglioni will continue in his current position as chairman of the MV Agusta Group, and will play a key role in the development of new bikes. And yes, MV’s design chief Massimo Tamburini will also still be there, doing what he does best – designing absolutely glorious Italian motorcycles.

‘Our customers seek an uncompromising experience in premium performance motorcycles. And with Harley-Davidson's deep understanding of the emotional as well as the business side of motorcycling, I have great confidence that our motorcycles will excite customers for generations to come,’ said Castiglioni.

With this acquisition, Harley hopes to be able to expand its presence in Europe.

My take.

This is great news, Harley is a very stable brand and should definetly help MV Agusta and Cagiva get back on their feet.

To start, MV Agusta has been in financial woes since it was revived in 1997. + Even though the F4 is one of the most beutiful bikes in the world, it hasn't been redesigned since 1997. The only real change was going from a 750cc to a 990cc machine.

http://www.utahmotorcycleriders.com/Pictures/MvAgusta.jpg

Bad news for the most successful Grand Prix bikes to ever be made. In Fact from 1958-1974 every World Championship bike was am MV Agusta and a total of 53 world championships have been achieved. The great Giacomo Agostini was responsible for these wins. It's a history more dominant than Ferrari and Mclaren in F1 and Porsche in sports car racing. Yet, they struggle. It's time to get on par with the likes of Ducati and modern Superbike that can sell well and also make more machines to fill the market and if all goes well, return to World Superbike and Motogp competition.

http://farm1.static.flickr.com/75/202230429_5f74aa6859.jpg?v=0